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Getting Your House Ready to Sell
• Introduction: Emotion vs. Reason
• De-Personalizing the House
• Removing Clutter, Though You May Not Think of it
as Clutter
• Fixing Up the House Interior
• Fixing up Outside the House |
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Want to Start Off With a High Sales
Price? Beware!
• Meeting with Realtors
• Which Realtor Do You Choose?
• What Happens Behind the Scenes
• Dropping Your Price...Too Late? |
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Types of Listing Contracts
• Open Listings
• One-Time Show
• Exclusive Agency Listings
• Exclusive Right to Sell |
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Details of a Listing Contract
• Price and Terms of Sale
• Lockbox - Yes or No?
• Real Estate Commission
• Multiple Listing Service
• Agency Duties of a Listing Agent
• Resolution of Disputes |
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Listing Commissions and Related
Issues
• Is the Commission Negotiable?
• How and When the Commission is Earned
• "Hot" Market Under-Pricing Strategy - Commission
Issues |
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The Listing Agent & Marketing Your
Home
• The "Real" Role of a Listing Agent
• Preliminary Marketing - the "For Sale" Sign
• Preliminary Marketing - Flyers and the Brochure
Box |
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The Listing Agent - Marketing Your
House to Other Agents
• The Multiple Listing Service
• Office Preview
• Broker Previews and Culinary Delights
• Office Flyers
• Marketing Sessions |
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The Listing Agent - Marketing Your
House to Homebuyers
• The Purpose of Advertising in General
• Real Estate Company Advertising
• Individual Agent Advertising
• Neighborhood Announcements
• Open Houses |
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Showing Your House to Home Buyers
• Convenience and Availability
• Why You Should Not Be Home
• Lighting, Fragrances, Pet Control and More
• Keeping the House Tidy and Neat |
